Category: Instagram

Instagram followers are not a homogeneous audience. Men and women exhibit different behaviors and perceive content differently, which affects their activity, including the decision to follow. There are common stereotypes: for example, that women are more emotional and stay loyal longer, while men lose interest faster. However, research data and social media analytics show a…

There are many myths in the Instagram world that suggest unfollowing instantly reduces reach and threatens the account’s popularity. These misconceptions create unnecessary anxiety and force users to look for ways to keep followers at all costs. In this article, let’s look in detail at why such myths appear, how the Instagram algorithm actually works,…

Losing Instagram followers is a natural part of working with an audience, despite the overall growth of accounts on the platform. According to statistics, every month, from 10% to 15% of followers can unfollow for various reasons: changes in the algorithms of the platform, a decrease in interest in content, or the appearance of so-called…